DON'T NAME YOUR LLC AFTER YOURSELF. EVER. Jake Claver, recorded July 2026.
More on this subject: jakeclaver.com.
What this recording covers
Claver advises on entity naming strategies for limited liability companies, emphasizing privacy and legal risk mitigation. He recommends selecting a business name that contains no reference to digital assets, personal family names, or identifiable individual details. Incorporating recognizable personal identifiers or specific industry terms can make the corporate entity a focus of unwanted scrutiny and create unnecessary future liabilities. Instead, Claver suggests using nondescript phrases, personal family sayings, abbreviated terms, or words spelled in reverse to maintain anonymity. The primary goal is to ensure that the public business filing remains disconnected from individual owners and their private holdings. Claver notes that choosing an appropriate, neutral business name is the main strategic decision an owner must complete when establishing a corporate structure.
Where this fits
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